Logo design (2 concepts) for AVS, audio visuals. The start-up unfortunately never set off, but the logo’s show how I like to offer different (sometimes opposite) designs based on the same shape or concept. Sometimes it is easier to choose a design by contrast, and for start-ups, to try out two or more different logo’s in the starting phase, and register the feedback / response in the market, is an effective way to test and adjust a communication strategy.